Art direction and design.
eyebobs Brand Refresh
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Same DNA … just a new look.
In spring of 2023, eyebobs was acquired by new investors. With this acquisition, came a lot of change. I was lucky enough to be on the team to bring the new eyebobs to life.
During the refresh process, we discovered that eyebobs was doing it right all along but just needed some tweaks that make the product shine but also the people who wear them.
eyebobs: Rachel Guck - Art Director | Pocket Hercules: Jason Smith - Creative Director Matt Langevin - Art Director Copywriter - Ryan Burk
Brand Story
Inspired Orginality.
We are inspired by the amazing, unique, creative, and authentic people who wear our glasses. Our frames are made with original designs and high-quality materials, with a fit and finish that feels thoughtfully dialed in. They are springboards of self-expression that allow people to show off every unique angle of their mutli-faceted personalities. And they don’t just look good, they feel good, too. Because confidence looks great on everyone. You won’t find styles like this anywhere else. And that’s kind of the point. Because the thing about being an original, is there can only be one.
